In 1997, Joanna received a jewelry design degree from the Fashion Institute of Technology in New York. Upon graduating, she founded Joanna Gollberg Jewelry and has been making and selling her designs at stores and galleries across the United States ever since.

Joanna is a well-known and respected author. She has written four books on making handcrafted jewelry--Making Metal Jewelry, Creative Metal Crafts, The Art & Craft of Making Jewelry, and The Ultimate Jeweler's Guide --all titles published by Lark Crafts, an imprint of Sterling Publishing, Inc.

Joanna operates out of an amazing studio in Asheville, North Carolina. The vibrant arts community in Asheville, the multitude of tools and materials in her studio, and the amazing colors and textures of rough and faceted gemstones serve as her design inspirations. Joanna loves to design and to work with her hands, ensuring that she is completely involved in the creation of each piece of colorful jewelry. Joanna's genuine love for materials and techniques makes her company unique. This passion is revealed in the fantastic jewelry that she creates. In addition, she was voted Best Jewelry Artist/Designer in Asheville for 2014.